Thursday, May. 17, 2012

Can Social Media Predict A Box Office Win? [Live Show Clip]

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February 15, 2012

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Can Social Media Predict A Box Office Win? [Live Show Clip]

Can social media predict who wins at the box office? On today’s What’s Trending live stream, we looked at the social media prowess of Safe House vs. The Vow. Safe House snagged 8 million Youtube trailer views, while The Vow only got about 5 million. On Facebook and Twitter, though, The Vow clearly won, with 800K more Facebook fans (Safe House had no official Twitter account). The Vow did win the actual box office, so maybe social media can give us a crystal ball into who wins (we’ll look again next week to see if the trend holds up).

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Greg Ferenstein

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