Russell Brand pimps hashtag for new show

Russell Brand asked the Twitterverse to choose whether or not he would get a tattoo after a video posted via a tweet said that if that tweet was retweeted at least 10,000 times before 8 p.m. PST on Thursday, he would tattoo the logo of his upcoming FX show, “Brand X.”

Force me to be tattooed! vimeo.com/44491229 #brandxtattoo #brandxonfx Retweet!!!

— Russell Brand (@rustyrockets) June 22, 2012

The attempt ultimately failed, as the tweet was retweeted only about 1,300 times, well short of the target.