Jesse Eisenberg and Tracy Morgan in ‘Why Stop Now’ Trailer (VIDEO)

IFC Films’ Why Stop Now stars Jesse Eisenberg as a Eli Smith, a college piano prodigy who tries to check his mother Penny (Melissa Leo) into rehab but ends up being held hostage by her drug dealer, Sprinkles (Tracy Morgan), who whisks him away on a high-energy journey of adventurous circumstances and opportunities to vanquish personal demons.

Directed by Phil Dorling and Ron Nyswaner, Why Stop Now hits theaters on August 17, 2012, but you can watch it immediately on SundanceNOW.