Dutch YouTube channel LifeHuntersTV visited a food convention and pretended to be high-class organic chefs. Only...they're not. Instead, they stopped by McDonald's (which, yes, exists in Europe as well), and cut up the food to look like bite-size organic cuisine.
The results? Most of the food experts found the new, organic fast food to be tasty and fresh. When asked to compare it to McDonald's, the food experts claimed to like what they were served much better than the fast food chain.
"It's definitely a lot tastier than McDonalds; you can just tell this is a lot more pure," says one attendee.
Of course, people tend to have a psychological bias toward something they already find favorable. For example, if someone is a big fan of organic food, and you give them any old piece of garbage, but tell them it's organic, their brain is going to want to like it.
Penn & Teller explored this years ago on their Showtime show, Bullshit.
Basically, if you're a raw organic vegan and I give you a steak but convince you its raw, organic and vegan, you'll chew on that thing done to the bone.