It's interesting that SportsCenter feels like it even needs commercials. After all, the program is the standard for the Sports News Show. It will be in the background of nearly any sports bar you enter, and you'd be hard-pressed to find a sports fan who comes home after a long day of work and immediately flips to channel 693 for news from the local Fox Sports affiliate.
So maybe they do it just because it's fun. Case in point: This spot featuring SportsCenter hosts Bram Weinstein and John Anderson. It turns out it was them in the Super Bowl Halftime Shark costumes the entire time. (You know they wanted to get LeBron James and Kobe Bryant but they must have been busy.)