On the chance that there are other life forms in the universe (and honestly, if Sia says there are, there probably are), and assuming they haven't already been studying us for years and know every terrible thing about us, we clearly need to send someone who will impress them and make them not want to kill us all with crazy alien laser beams and/or nunchucks. And who better to be that person than the Dos Equis guy aka The Most Interesting Man In The World?
At least, that's the premise of Dos Equis' latest commercial. Apparently they no longer think the world is big enough to contain his exploits, and he must take his adventures into the galaxy. Looking forward to seeing the follow up, Dos Equis. Don't offend the aliens too much.