Awesome

Entire Preschool Class Literally Flattened by Car in Horrifying DOE PSA

Golden sunbeams dance through the windows as a a soft female voice sings a gentle cover of "Sweet Child of Mine." Then something very disturbing happens.

  • The following video posted to the Youtube channel DOE Road Safety of Northern Ireland has rapidly racked up 1.6 million views over the last few days, and it's easy to understand why. It's one of the most brutally shocking depictions of violence against children that you'll see in a professionally produced video.

    Certainly this is not the first time a public service announcement has used shocking imagery in the cause of raising awareness of public safety issues, but does this ad go too far?

  • DOE Road Safety "Classroom"

    Source: www.youtube.com / Via: www.youtube.com

  • Now in convenient GIF form!

    Doe safety first psa horrifying
  • UPDATE: Northern Ireland's DOE has been here before.

    Screen shot 2014 06 24 at 9.29.10 am

    Over on our Tumblr, weldiabhaltuirseach pointed us in the direction of earlier, equally graphic PSAs produced by the DOE like the one below.

  • DOE Road Safety "Once"

    Source: www.youtube.com / Via: www.youtube.com

Comment with Facebook