Snow White Parody Movie Catches Heat for BODY SHAMING

The advertising campaign for "Red Shoes & the 7 Dwarfs" is extremely offensive

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  • Disney princesses have been the model of societal beauty for as long as I can remember. Their poise, hair, big eyes and of course, thin body frames are everything young girls think they need to strive for to be accepted. It’s an unrealistic image that makes girls feel like beauty comes only in one shape and size. This has only been escalated by the marketing campaign promoting a Snow White parody film, “Red Shoes & the 7 Dwarfs.”

    A billboard spotted in Cannes promoting the film showed a photo of the Snow White girls have looked up to for years next to a shorter, thicker version of the princess. To the right of the photos, the billboard reads “What if Snow White was no longer beautiful and the 7 dwarfs not so short?” The internet is blowing up with outrage:

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  • Can we talk about how damaging this would be for a young girl to see? The only difference between the two versions of the princess on the billboard is height and weight. The billboard is pinning beauty on a woman’s size which (obviously) plants unhealthy, unrealistic expectations on girls and can lead to body dysmorphia and eating disorders.

    The film is being promoted as “family friendly” but after watching the trailer for it I really wonder how they came to that conclusion.

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  • The website says that in the movie, snow white learns “not only to accept herself, but to celebrate who she is, inside and out. And to let the beauty within… shine brighter than anyone else in the land.” This description sounds great, I’m a firm believer that true beauty comes from within but I also think that everything about this marketing campaign is discrediting the characters outward beauty as well which can be extremely damaging to children watching.

    The film is receiving a lot of backlash and the voice of Snow White, Chloe Grace Moretz, tweeted out a response saying “I have now fully reviewed the markting for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team. Pls know I have let producers of the film know. I lent my voice to a beautiful script that I hope you will all see in it’s entirety. The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control.”

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  • The advertising campaign has been terminated and the producer released a statement apologizing on behalf of Locus Corporation.

    I personally am appalled this advertising campaign ever even got approved, I don’t have much hope in the film but my fingers are crossed it has a good message in the end. What do you guys think? Was the Billboard harmless? Will you still see the movie? Let us know in the comments or @whatstrending on Twitter!

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