We all know OK Go’s shtick by now - a quirky hipster rock band that does viral music videos with weird dance routines, like that one with the treadmills. So how do they get their latest video to stand out from the rest?
Filming it in zero gravity like freaking NASA astronauts-in-training might do it.
OK Go has released their video for “Upside Down & Inside Out,” filmed on a Russian airliner flying in parabolas like NASA’s “vomit comet” that creates zero gravity inside the plane for 50 seconds at a time.
That meant they had to choreograph an incredibly complex routine with laptops, acrobatic flight attendants and paint-filled balloons in eight zero-g flights over 45 minutes. The music had to be slowed down during filming so everyone could pull off the dance moves as they were bouncing around the cabin.
Yes, there was some behind-the-scenes throwing up involved. But the video has been all over Facebook lately, so it looks like it was worth it.
OK Go frontman Damian Kulash directed the video with his sister, choreographer Trish Sie. In this interview with Red Bull, he explained:
It’s something I’ve wanted to do for a long time, and when Space X and Virgin Galactic started coming into the public eye around 2007, 2008, I remember thinking, “Oh my God, people are going to be making art in space soon, and I wanna do that!” Then I met with people from [Russian airline] S7 at a media event at the Cannes Lions Festival in France, and that’s where the adventure began.