Over the weekend, you may have noticed 90210 actress Jessica Lowndes “revealing” that she had a new man in her life. A much older man. Who happened to be 58-year-old Jon Lovitz.
“His hands are wise and tell a thousand stories…” she said in an Instagram post with a picture of an older man’s hand gripping her thighs in the car. “You say sugar daddy but I say ice cream daddy! Lol,” she teased in another.
There were also shots of an engagement ring on her finger and a video of Lowndes in bed wrapped in a sheet, with Lovitz talking in the background.
Turns out it was all a setup for her new music video “Deja Vu” with Lovitz playing a frumpy sugar daddy and Lowndes playing his strangely obsessed mistress. It also includes “Popup Video” style speech bubbles and emojis. “That’s Jon Lovitz,” they explain helpfully. “He’s the guy from SNL. That’s the show your parents used to watch.”
Okay, I guess that’s kinda funny.
In an interview with Entertainment Weekly, Lowndes said she wasn’t expecting the stunt to get such a huge reaction.
I just wanted to come up with funny tongue-in-cheek things that would make people laugh. I was shocked by the people in my life who believed me and were congratulating me. I thought people were going to know it was a joke but no one did. […] It goes to show you: a couple days ago I had fans being like, “Oh my god, she’s a gold digger,” and now those same people are like, “You’re amazing; we love you!” It goes to show you how ridiculous the whole system is.