McDonald's Rejects Burger King's "McWhopper" Proposal

They weren't too nice about it, either.

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  • Looks like Burger King’s attempt to make peace with McDonald’s for a good cause has only made things worse.

    Burger King teamed up with the organization Peace One Day to make a proposal to McDonald’s for Peace Day on September 21: a one-day “cease fire” where an Atlanta location will sell a “McWhopper” – a combination of both restaurants’ flagship burger.

    But McDonald’s didn’t take too kindly to the PR tactic, which left them with the choice of rejecting a Peace Day project or following Burger King’s lead - so CEO Steve Easterbrook went to Facebook and shot it down:

    Dear Burger King,

    Inspiration for a good cause... great idea.

    We love the intention but think our two brands could do something bigger to make a difference.

    We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?

    And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.

    We’ll be in touch.

    -Steve, McDonald’s CEO

    P.S. A simple phone call will do next time.

    Oof. He kind of had a point, but it got lost in all that snark and condescension. And now the internet’s mad. Wonder how this will all play out.

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