What’s that you say? You’re not ready for corporate holiday cheer until at least Thanksgiving? Yeah okay whatever, now shut up and go get your sugary Starbucks Peppermint Mocha in an official Red Cup, because the holidays are officially upon us.
Starbucks Red Cups are back as of Sunday, November 1. The cups were first introduced in 1997 and have gone through a redesign every year, reminding us all that we need to start spending lots and lots of money on material possessions to express our affection for others.
(Don’t let my sarcasm fool you, I’m totally going to get into it because I’m a sucker for nostalgia. Great branding strategy, Starbucks!)
Obviously the red cups are all over social media, which is the whole point. Last year, the first 48 hours of the launch featured a red cup being posted to Instagram every 14 seconds. Starbucks and Twitter even partnered up to release a new Twitter emoji for the occasion.