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Twitter Launches Its First TV Ad In Partnership with NASCAR

Twitter Launches Its First TV Ad In Partnership with NASCAR

  • To promote its partnership with NASCAR, Twitter is running a series of 15-second television spots.

    The first commercial, "Brad's View," has NASCAR driver Brad Keselowski using his iPhone, inviting viewers to "See what he sees" and check out the #NASCAR trends.

    With the ads clearly focusing on sponsored hashtag pages, it looks like Twitter could be scouting for more brands and businesses willing to engage in partnerships for a social media boost. But this also comes at a price for tweeters, who will have to put up with filtered content on promoted pages.

    Check out the series below and tell us what you think. Is this mainstream coverage a good look for Twitter?

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