Twitter Launches Its First TV Ad In Partnership with NASCAR

To promote its partnership with NASCAR, Twitter is running a series of 15-second television spots.

The first commercial, “Brad’s View,” has NASCAR driver Brad Keselowski using his iPhone, inviting viewers to “See what he sees” and check out the #NASCAR trends.

With the ads clearly focusing on sponsored hashtag pages, it looks like Twitter could be scouting for more brands and businesses willing to engage in partnerships for a social media boost. But this also comes at a price for tweeters, who will have to put up with filtered content on promoted pages.

Check out the series below and tell us what you think. Is this mainstream coverage a good look for Twitter?