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Russell Brand asked the Twitterverse to choose whether or not he would get a tattoo after a video posted via a tweet said that if that tweet was retweeted at least 10,000 times before 8 p.m. PST on Thursday, he would tattoo the logo of his upcoming FX show, “Brand X.”
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The attempt ultimately failed, as the tweet was retweeted only about 1,300 times, well short of the target.