UPDATE: The stream has ended. Thanks for watching and donating! Original story continues below...
What's Trending is partnering with musical.ly, the world’s fastest growing video social network, and live.ly, musical.ly’s live-streaming sister app, for the first ever 24-hour live broadcast on the platform from November 29th through November 30th.
In honor of Giving Tuesday, an international day of giving at the beginning of the holiday season, musical.ly and What’s Trending will donate all proceeds from the live stream to the Pablove Foundation, a leading children's cancer charity.
Hosts Shira Lazar and Bart Baker will go live from musical.ly HQ in Los Angeles, CA from 1:00 PM PST on Tuesday, November 29th to 1:00 PM PST on Wednesday, November 30th on the What's Trending live.ly channel (@whatstrending). The stream will feature a range of programming from comedy to musical performances, games and more!
The broadcast will also feature special guests including Austin Mahone, the Perkins Sisters, Bratayley, Collab, Daniel Skye, Far East Movement, Luna Blaise, Trevor Moran, Jojo Siwa, Wesley Stromberg, Sammy Wilkinson, Los 5, Brent Rivera, and Jake Paul as well as surprise guests who will be joining the broadcast via live.ly’s guesting feature.
To support the Pablove Foundation and Giving Tuesday, fans can donate virtual gifts during the live broadcast and/or participate in the "Giving Tuesday" challenge on musical.ly by uploading a video on Tuesday, November 29th with the hashtag #GivingTuesday. Hosts Shira and Bart will be calling out their favorites throughout the 24-hour live.ly broadcast.
The 24-hour live broadcast on live.ly will tap into musical.ly’s community of over 160 million engaged users who use the platform every day as an outlet to express themselves through singing, dancing, comedy, lip-syncing and more. In June of 2016, musical.ly released its breakout live-streaming platform live.ly, which allows people to deliver live broadcasts from their mobile devices to the musical.ly community. live.ly reached #1 in the iTunes App Store just 4 days after launching in the US and is one of the top live-streaming platforms in the world.
"I couldn't be more excited about the audience and growth on both musical.ly and live.ly," said Shira Lazar, on-air personality and founder/CEO of What's Trending. "We are constantly searching for innovative ways to use social media to give back. I couldn't think of a better way to use the musical.ly and live.ly platforms and communities. Harnessing the power and voices of young people and together supporting The Pablove Foundation’s quest to fight childhood cancer – with love. "
Make sure to tune in to @WhatsTrending on live.ly from 1pm PST Tuesday, 11/29 to 1pm PST Wednesday, 11/30! Get those gifts in to support the Pablove Foundation!