G-Eazy Ends Partnership With H&M Over Racially Insensitive Ad

H&M has lost another celebrity partnership in wake of controversy.

  • All eyes are currently on Swedish-based clothing company, H&M. The company has been under fire for an ad featuring a black child modeling a hoodie that reads, "coolest monkey in the jungle. Check it out below.

  • Source: twitter.com / Via: twitter.com

  • When the ad was brought to the attention of social media, many were outraged. The question on everyone's mind was — who approved this? Even after H&M released a statement apologizing for the ad, the large majority was still not satisfied. Their statement read — "We sincerely apologize for offending people with this image of a printed hooded top. The image has been removed from all channels and the product will not be for sale in the United States."

    Unfortunately, the controversy has caused H&M to lose several celebrity celebrity partnerships — the most recent of which, G-Eazy.

    The rapper took to Twitter to announce he would be ending his collaboration with H&M saying in part — "Whether an oblivious oversight or not, It's truly sad and disturbing in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen." G-Eazy's full statement can be read below.

  • Source: twitter.com / Via: twitter.com

  • Earlier this week, The Weeknd also announced via Twitter he would no longer be working with the brand saying — "woke up this morning shocked and embarrassed by this photo. i'm deeply offended and will not be working with @hm anymore…"

  • Source: twitter.com / Via: twitter.com

  • Fans of both G-Eazy and The Weeknd have commended the artists for being so open about their decisions to no longer work with the company. Marina Renee tweets: "The fact that @G_Eazy ended his campaign with @hm give me mad respect for him- it's amazing to see artists with huge platforms standing up for what they believe in."

  • Source: twitter.com / Via: twitter.com

  • Source: twitter.com / Via: twitter.com

  • Moving forward, it is important brands learn from this H&M ad fiasco and consider how all customers might potentially react to their products. It is 2018, after all. We must do better.

    What do you think of G-Eazy and The Weeknd ending their partnerships with H&M? Let us know in the comments.

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    Follow Alejandra Moedano on Twitter at @alemmoedano.

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