Jameela Jamil is changing influencer marketing by challenging the advertising of harmful weight loss and beauty products that the likes of Kim Kardashian and Cardi B bring to their millions of their fans. In March 2018, the Good Place actor started a movement on Instagram called “I Weigh”. The purpose behind the movement is to remind women their worth goes much deeper than the weight on their bodies, and in February 2019, she took a big leap to truly change the way society looks at women’s bodies.
In a new petition with a goal of 200,000 signatures, the activist is hoping to change the way influencers can market on IG.”In the last few years we have seen a scary rise in the marriage of celebrity and diet/detox endorsement. There’s little to no information about the side effects or main ingredients, the harm they may cause,” the petition states.”Powder over the internet cant make you look like a celebrity who has a personal trainer, a chef, a surgeon and who uses photoshop. This is false and irresponsible advertising. I’m calling on Instagram, Twitter, Facebook and Snapchat to stop these being posted by celebrities.”
Her issue is not with marketing as a whole. It’s with the false advertising that shames people into buying products.One of her other problems with society currently is popular photo editing app, FaceTune.
Will you be signing the petition? You can find it here. Do celebrities have a responsibility to their fans that they’re missing out on? And what do you think of Jameela Jamil’s overall message? Let us know in the comments or on Twitter at @WhatsTrending.