Russell Simmons Announces Launch of His "All Def Digital" YouTube Network at Samsung CES 2013

Russell Simmons Announces Launch of His "All Def Digital" YouTube Network at Samsung CES 2013

  • Live from the Samsung SMART Studio at CES 2013, Shira Lazar and Ethan Newberry chat with Russell Simmons and Awesomeness TV CEO Brian Robbins about their upcoming collaborative "All Def Digital" YouTube network, which Simmons projects as a production empire of music, comedy, poetry, and much more.

    "In terms of just taking artists and broadening them across different media, I think that there's no one really there managing them properly," Simmons says. "I just think that there's a hole in the market."

    While Simmons already has his site up and running, he still has big ambitions to realize online. "America is integrating and this is post-racial America. And it's underserved," he says. "I think that people consume content differently from the way that most people are putting it out [...] and that's what I want to do."

    And it looks as if he's found the perfect partner for his project: Brian Robbins. The two actually go way back in terms of working in the entertainment industry. Robbins managed to convince Russell to star in the first movie that the young filmmaker ever produced and directed. Now, Robbins is riding the recent launch of his own Awesomeness TV channel, which has emerged as YouTube's destination for teen/tween content. He says, "If MTV, Nickelodeon and the CW had a baby, that would be Awesomeness."

    For "All Def Digital," which launches in the spring, he's taking that penchant for churning out professional content and mapping it onto a platform for an urban, millenial audience.

    "This is an opportunity for someone like Russell, someone like myself to build the cable networks of tomorrow," Robbins says. "Who better than Russell to speak to this audience?"

    Follow Russell Simmons on Twitter.
    Subscribe to Awesomeness TV on YouTube and follow them on Twitter.

    For all of your Samsung CES 2013 exclusives with the hottest YouTube stars, live product demos, tech expert panels and more, join us LIVE every day this week at noon pt/3pm et on!

Comment with Facebook

Chrissy Teigen's Best November Moments
Stranger Things’ Dustin Shows Off His Pearl Jam Cover Band
'Jersey Shore' Is Coming Back to MTV in 2018
'Glee' Star Naya Rivera Charged With Domestic Battery
Stranger Things’ Joe Keery and Gaten Matarazzo Answer the Web’s Most Searched Questions
Jordan Fisher and Lindsay Arnold Win Season 25 of Dancing with the Stars
Chrissy Teigen and John Legend Are Expecting Their Second Child
Justin Bieber and Selena Gomez Spotted Kissing at Hockey Game
Kim Kardashian West Drinks Sardine Smoothie to Avoid Confirming Her Sisters' Pregnancies
Christian Bale’s Dick Cheney Body Blows Internet’s Mind
Kim Kardashian West Is Having a Baby Girl
Surprise! Jordin Sparks Is Married — With a Baby on the Way!
James Corden and 'Stranger Things' Kids Perform in Motown Group, 'The Upside Downs'
Lilly Singh Celebrates 1,000 Vlogs by Giving Back to Fans
Twitter User Shares Video of Little Sister Who Thinks She's Eleven
Reminder: The 'Stranger Things' Stars Are Still Kids
Quavo Wants Migos to Play the Hyenas in 'The Lion King' Remake
Snoop Dogg Garners Controversy With Album Cover Showing Trump’s Corpse