Russell Simmons Announces Launch of His "All Def Digital" YouTube Network at Samsung CES 2013

Russell Simmons Announces Launch of His "All Def Digital" YouTube Network at Samsung CES 2013

  • Live from the Samsung SMART Studio at CES 2013, Shira Lazar and Ethan Newberry chat with Russell Simmons and Awesomeness TV CEO Brian Robbins about their upcoming collaborative "All Def Digital" YouTube network, which Simmons projects as a production empire of music, comedy, poetry, and much more.

    "In terms of just taking artists and broadening them across different media, I think that there's no one really there managing them properly," Simmons says. "I just think that there's a hole in the market."

    While Simmons already has his site up and running, he still has big ambitions to realize online. "America is integrating and this is post-racial America. And it's underserved," he says. "I think that people consume content differently from the way that most people are putting it out [...] and that's what I want to do."

    And it looks as if he's found the perfect partner for his project: Brian Robbins. The two actually go way back in terms of working in the entertainment industry. Robbins managed to convince Russell to star in the first movie that the young filmmaker ever produced and directed. Now, Robbins is riding the recent launch of his own Awesomeness TV channel, which has emerged as YouTube's destination for teen/tween content. He says, "If MTV, Nickelodeon and the CW had a baby, that would be Awesomeness."

    For "All Def Digital," which launches in the spring, he's taking that penchant for churning out professional content and mapping it onto a platform for an urban, millenial audience.

    "This is an opportunity for someone like Russell, someone like myself to build the cable networks of tomorrow," Robbins says. "Who better than Russell to speak to this audience?"

    Follow Russell Simmons on Twitter.
    Subscribe to Awesomeness TV on YouTube and follow them on Twitter.

    For all of your Samsung CES 2013 exclusives with the hottest YouTube stars, live product demos, tech expert panels and more, join us LIVE every day this week at noon pt/3pm et on!

Comment with Facebook

Logan Paul Uses Taser On Dead Rat, YouTube Suspends Ads
Former NBA Player Rasual Butler and Wife Leah LaBelle Killed in Car Crash
Alessia Cara Responds to Backlash Surrounding Her Grammys Win
Mark Salling Dead — 'Glee' Star Dies After Apparent Suicide
Artists Set to Wear White Roses at the Grammys in Support of Time's Up Movement
Jennifer Lopez Teams Up With YouTube Stars to Promote Super Saturday Night
Why Jason Momoa Struggled to Get Work After Game of Thrones
Mike "The Situation" Sorrentino Heads to Miami Following Guilty Plea
Kylie Jenner Covers Stomach in Calvin Klein Ad
Kim Kardashian West Throws Shade at Lamar Odom Over Khloe Kardashian Remarks
Is Gaten Matarazzo Joining Fall Out Boy on Tour?
Kim Kardashian West Welcomes Baby Girl via Surrogate
The Hilarious Reasons Celebs BLOCKED People on TWITTER
Offset Gets Cardi B’s Name Tattooed on His Neck
Selena Quintanilla-Inspired TV Series Is Coming to ABC
G-Eazy Ends Partnership With H&M Over Racially Insensitive Ad
James Franco Addresses Sexual Assault Allegations on Colbert
Meghan Markle Fulfills All Our Royal Family Dreams by Deleting Her Social Media Accounts