Fresh from their multiple Streamys 2013 wins (which we've concluded are the Oscars of the Internet), Ken Marino and the cast of "Burning Love" stop by the Samsung Blogger Lounge at SXSW to tals about the transition to traditional television, the upcoming season, drinking beer in Austin, and the creative freedom of online entertainment.
"Originally, my wife wrote it as just a short, one-off piece that we were going to try to get on Funny Or Die," Marino says of"Burning Love," which parodies shows like "The Bachelor." But then he realized that the story could really live as a series, and an online one, at that!
"The shows are kind of a parody of themselves already," he says of reality television. "The goal was to kind of ape the style and the tone of it and just goose it like ten percent."
The cast reveals that they've even received Yahoo! comments from people who truly think these characters are real. Kumail Nanjiani shares the cast's favorite comments: "It honestly seems a little scripted to me, but hey, aren't most reality shows?" and "Wally looks just like the kid from 'Juno.'" (Um, that is Michael Cera.)
Now that the series has been picked up by E! and made its way into a traditional medium, Marino reflects upon its online roots and his decision to initially release it on the web: "When you do things like that, there's a better chance to have more of a singular voice and more of a unique voice." And then, you just wait to get picked up by a major cable network!
We’re streaming LIVE all week at the Samsung Blogger Lounge on YouTube.com/WhatsTrending, bringing you the hottest interviews and updates from SXSW 2013!