Stars

Corridor Digital Talks The Perfect Viral Video Recipe and New YouTube Layout at Samsung SXSW 2013

Corridor Digital Talks The Perfect Viral Video Recipe and New YouTube Layout at Samsung SXSW 2013

  • Niko Pueringer and Sam Gorski from Corridor Digital stop by the Samsung Blogger Lounge at SXSW 2013 to talk about creating visual effects from your own home, working with some of the biggest names in YouTube, building social media communities, and more.

    Some may scoff at the idea, but these successful filmmakers believe that there is a recipe for creating that rare viral video.

    "It's all about taking that convention, that common experience that people have and putting your own twist on it," Gorski says.

    Pueringer cites the duo's first viral piece - a modern warfare fan film that caught the attention of the Internet. "The unique twist we put on it was to make a cinematic, filmic piece about it with cool visual effects," he says. "People aren't going to share something unless it's something that their friends and themselves are mutually interested in, and it's something new that none of them have ever seen before."

    They also advise content creators to keep the content coming, especially if you're looking to snag those YouTube subscribers. (Trust them. They have over 1.5 million subs.)

    Regarding the new YouTube layout, Pueringer says, "If you're already established, it's much easier to gain more audience, but if you're starting out it's much harder to get that initial exposure." Gorski adds, "They're funding premium content and they really want to show off the content creators who are making the best looking stuff."

    Looking into the future, the duo is looking to release a post-apocalyptic/sci-fi series that they've been working on for a while. To stay on the cutting edge of the awesome content coming from their channel, subscribe to Corridor Digital on YouTube and follow them on Twitter.

    We’re streaming LIVE all week at the Samsung Blogger Lounge on YouTube.com/WhatsTrending, bringing you the hottest interviews and updates from SXSW 2013!

Comment with Facebook

Latest
Billy Eichner Needs You to Stop Playing the "Woman Card"
Kendall and Kylie Jenner Twitter Trend Backfires Hilariously
James Corden and Usain Bolt Face-Off in 100m Race, Guess Who Wins
Katy Perry Votes Naked in This Hilarious Video
Rob Kardashian Tweets Kylie's Number in Incredibly Important Story
Carlie Craig Does the Celebrity Impressions Challenge With Shira Lazar
Reverend Lil Wayne Officiated a Same Sex Wedding While in Prison
Lisa Kudrow and Courteney Cox Are Really Good at 'Friends' Trivia
Does SNL's Melissa Villasenor Deserve the Twitter Witch-Hunt?
This Might Be the Funniest "Celebrities Read Mean Tweets" Yet
Kesha Fans Chant "F*ck Dr. Luke", "Free Kesha" at Brooklyn Concert
Hillary Clinton Unites Internet With 'Between Two Ferns' Appearance
Some Scumbag Literally Picked Up Gigi Hadid Outside a Fashion Show
Michelle Obama Killed It With Her Barack Impression on 'Colbert'
Tyler Oakley Launches Talk Show With a Little Help from Ellen
Watch This Memorable Mashup From All Your Favorite Country Artists
Brangelina Divorce, Day 2: Send Reinforcements, We're Getting Shelled
Joss Whedon Recruits Every Celeb to Preach to the Choir About Trump