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Is Snapchat's Beauty Filter Lightening Skin?

Snapchat, what gives?

  • Source: www.youtube.com / Via: www.youtube.com

    When Snapchat's flower crown filter was released around the time of Coachella, it seemed like a pretty cool idea, and a good way for people who weren't at Coachella to fake-join in the fun. But then people started paying a little closer attention to what exactly that filter does. Considered to be a "beauty filter," it adds a cute flower crown, sure, but it also attempts to "enhance" certain facial features, which apparently involves lightening both the user's skin and eyes. Some people are concerned this perpetuates colorism, a form of prejudice where lighter skin is often seen as more desirable than darker skin. Regardless of Snapchat's intent with this filter, is it sending a damaging message?

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