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IFC’s Portlandia continues to woo geeks with its quirky storyline, that may seem over the top but rings true for all those hipsters out there, and us outsiders who seem easily entertained by their antics. The network has been great at engaging fans online distributing cut up segments of the show, that tend to go viral. For instance, this one mocking the notorious “tech loop” we all go through made its way onto my Google+ page:
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The show has also continued to be one of the top consistent Google search terms, proving the power of connecting with the online community to raise awareness and boost ratings for the network. Now the show is partnering with ClipSync to launch its “second screen experience” for Season 2 airing January 6 at 10/9C. All viewers need to do is login to IFC.com via Facebook to chat in real-time with other fans of the show, answer trivia questions and access extra content.
