Paula Deen Launches Subscription-Based Paula Deen Network

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The Paula Deen Network will contain daily broadcast-quality programming from Deen, where she will share new recipes and cooking tools for her signature Southern dishes and healthy meals. The network will feature both short- and long-form content, with themed shows like “Leftover Mondays” and “Taco Tuesdays,” as well as holiday-themed content. Deen’s family members will also make appearances.

The network will be accessible via computer, smartphone and tablet, with Smart TV compatibility introduced at a future date.

Other refugees from traditional TV have already adapted similar strategies. Deen and her private-equity backers can study Glenn Beck, for example, on how to build a streaming-TV network around a larger-than-life entertainment personality. Shortly after leaving Fox News (FOXA) in 2011, Beck launched a digital network that was later renamed BlazeTV. For several years the network has amassed a sizable audience—for an independent streaming TV network—by cobbling together a range of deals with traditional and non-traditional distributors.

And of course, what good is a Paula Deen post without the obligatory Paula Deen GIFs?