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The following video posted to the Youtube channel DOE Road Safety of Northern Ireland has rapidly racked up 1.6 million views over the last few days, and it’s easy to understand why. It’s one of the most brutally shocking depictions of violence against children that you’ll see in a professionally produced video.
Certainly this is not the first time a public service announcement has used shocking imagery in the cause of raising awareness of public safety issues, but does this ad go too far?
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DOE Road Safety “Classroom”
Source: www.youtube.com / Via: www.youtube.com
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Now in convenient GIF form!
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UPDATE: Northern Ireland’s DOE has been here before.
Over on our Tumblr, weldiabhaltuirseach pointed us in the direction of earlier, equally graphic PSAs produced by the DOE like the one below.
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DOE Road Safety “Once”
Source: www.youtube.com / Via: www.youtube.com