The Grammys Call On Troye Sivan

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    Looks like the Grammys are looking for new ways to announce their nominees. They called upon YouTuber and musician, Troye Sivan, to help them announce the nominees for Song of The Year. I love this as a move for the Grammys, this award show is definitely one that has been more open to legitimizing online talent.

    If you don’t remember what they did last year, instead of playing a song’s music video or showing that album work accompanying the track – they showed popular YouTube covers of the nominated songs. They featured artists like Kina Grannis, Tyler Ward, and Sam Tsui. Who knows what progress the Grammys will make in working with YouTubers next year!

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