New Dove Ad Reminds Women They Can Choose Beautiful

Which door would you choose if the choice was entirely yours?
By Bailey Johnson
  • Women have the power to choose to feel beautiful. That is the message in this touching new ad from beauty product makers Dove. The company put up two signs — “Beautiful” and “Average” — above shopping center doors in five cities across the world. Which door did most women choose to walk through?

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  • According to research from Dove, most women feel there is something beautiful about themselves. But 96% would not choose the word “beautiful” to describe themselves. The video above is the latest step in Dove’s #ChooseBeautiful campaign, encouraging women to think more positively about their bodies and their selves.

    The women in the five cities from the video — San Francisco, Delhi, London, Sao Paolo, and Shanghai — all offer touching thoughts and reminders of the difficult position women are put in every day. But as the description for this ad reminds us, “Feeling beautiful is a personal choice women should feel empowered to make for themselves, every day.”