Rihanna Debuts New “Kiss It Better” Music Video

I don’t know about the rest of you, but my Twitter feed was alive with anticipation when Rihanna announced her latest album, Anti. Sure, that dissipated somewhat after it wound up being a TIDAL exclusive at first, considering maybe a dozen people on the planet actually use TIDAL (and I’m pretty certain none of them are people I follow on Twitter), but still! People were excited! New Rihanna! And who can blame them? Girl has a massive amount of hits, and for good reason.

Today, she released the music video for her latest single from Anti, “Kiss It Better.” Sure, she’s had better music videos, but not everything can be “Bitch Better Have My Money.” It’s these interludes in between the great videos that make them worth waiting for. But if you’re a Rihanna fan (and honestly, who isn’t? If you have an answer for that, you’re wrong), this is still worth the watch. But not if you’re at work, or around small children or anyone easily offended by female sexuality. Unless you feel like being a rebel, in which case, you go, Glen Coco.