Kim Kardashian West is blessing us all with her own beauty line. Well, blessing everyone but Kylie Jenner. On Tuesday, Kardashian-West announced her newest venture — KKW Beauty. The reality star started hinting about the brand on Instagram with no information other than a website splash page, an Instagram account and the date June 21, 2017.
While I’m personally counting down the seconds until I can get my hands on KKW beauty’s first product, something tells me West’s sister, Kylie Jenner, can’t be all that thrilled. Jenner has been chastised for years for wanting to be Kim, and just as she makes her own mark and finds her own niche, Kim swoops in and steals her thunder.
On Snapchat last night, West shared with her fans that the first product she will be releasing is a contour pallet, and also teased fragrances the brand will be dropping later this year.
In April, the two sisters collaborated on a collection of four nude liquid lipsticks that were a part of Jenner’s “Kylie Cosmetics” brand. Although it seems the two companies will be in competition with one another, some suspect the collaboration was the first tease of KKW Beauty.
The beauty line is bound to be beautiful and I am sure KKW is receiving nothing but support from all of her sisters but, I have to say, I’d probably be a little annoyed if I were Kylie. What do you guys think? Would you be supportive if you were in Kylie’s shoes? Let us know in the comments or @whatstrending on Twitter!