TNT Shakes Up Flemish Town With “Push To Add Drama” Button

As a marketing strategy for the channel’s launch in Belgium, TNT placed a large red button in the middle of a quiet Flemish town square, over which hovered a giant arrow sign that read, “PUSH TO ADD DRAMA.”

Cameras stood by to wait for the first curious onlookers to give into temptation. Based on what happened next, it can be surmised that TNT lives up to its catchphrase: “We know drama.”