News Why It’s Hard to be a ‘Michael Jordan’ [Viral Commercial] Why It's Hard to be a 'Michael Jordan' [Viral Commercial] By Damon Berger January 29, 2019 3:00 pm PT In this dark, viral commercial, ESPN explores what it’s like to be a perpetual disappointment to those who are expecting the Michael Jordan, but when you’re just one of many ordinary Michael Jordans. Still, funny: