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McDonald’s Canada received a consumer question from Isabel M. who asked, “Why does your food look different in the advertising than what is in the store?”To provide an answer, the Canadian branch of the world’s largest chain of hamburger fast food restaurants filmed an exclusive behind-the-scenes tour of a photoshoot, hosted by Hope Bagozzi, Director of Marketing for McDonald’s Canada.
After three days on YouTube, the video already has more than 3.5 million views.
What do you think — does the footage provide a sufficient answer to Isabel’s question?
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