During the Olympics, Apple launched its newest round of commercials, and all at once, an entire audience of Mac enthusiasts and digital devotees groaned.
Basically, the Apple brand has come to be associated with an invaluable service. It acts as a cultural staple of communication and media consumption geared towards a vastly evolving audience that doesn’t want to be talked down to. Unfortunately, that condescending tone is exactly what these new ads bring to the table — along with an unrefined quality that makes us weep for the polished and simplistic Apple ads of yore.
Here are some tech-involved weeps who are not enjoying the new marketing strategy:
The main message I take from the new Apple ads is that Apple stuff is so hard to use that you need a personal genius to get things done.
— Peter Bright (@DrPizza) July 31, 2012
Apple’s new ads are bad. Really bad. I hope the products don’t follow suit.
— Matthew Might (@mattmight) July 31, 2012
Finally saw the new Apple commercials: apple.com/mac/videos/They’re not BAD, but they’re stupid. Certainly don’t “feel” like Apple ads.
— Marco Arment (@marcoarment) July 29, 2012
The Apple Genius ads could have been made by any random company trying to convince us they’re friendly. They lack that Apple spark & magic.
— Dan Benjamin (@danbenjamin) July 29, 2012
Here are two of the new Apple ads shown tonight, all of which seem very un-Apple like. 9to5mac.com/2012/07/27/app…
— Etan Horowitz (@etanowitz) July 28, 2012
The new Apple ads are giving me horrible “Dude, you’re getting a Dell!” flashbacks. Show us the products Apple, don’t talk down to us.
— Jake Marsh (@jakemarsh) July 28, 2012
BetaBeat also compiled a list of the best zingers mocking the cheesy ad campaign.
What do you think of the ads?