Cannes Lions 2025: Creators, AI, and the Changing Face of Global Advertising

The Cannes Lions International Festival of Creativity has traditionally served as a gathering point for the advertising industry’s top executives, agencies, and media buyers. In 2025, the event highlighted a broader industry shift—one in which digital creators, AI-powered tools, and platform-driven innovation are transforming the way brands engage with consumers.  This year’s festival highlighted the growing influence of the creator economy, the mainstreaming of artificial intelligence in advertising, and a shift from traditional performance metrics toward audience relationships and brand trust. As global ad spending exceeds $1 trillion, Cannes Lions has become a critical forum for companies recalibrating their strategies

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TikTok’s Sharpie Lip Liner Trend Is the Latest in a Long Line of Questionable Hacks

TikTok’s beauty community has once again pushed the boundaries of DIY glam, but this time, the trend taking over “GRWM” videos might be doing more harm than good. Meet the Sharpie lip liner trend, where creators swap traditional lip pencils for permanent markers in search of a smudge-proof pout. With videos racking up millions of views and comments praising the pigment and staying power, it’s easy to get swept up in the appeal. But experts warn this shortcut could lead to irritation, allergic reactions, and long-term skin damage. It started with creators like Rachel Carlisle, who shared a video applying

Jeff Bezos’ Venice Wedding Draws Spectacle and Climate Protests

Jeff Bezos and Lauren Sánchez are reportedly planning a $11(ish) million wedding in Venice this week. The high-profile celebration, expected to span several days and include a guest list of influential figures, has drawn significant attention online and among climate activists and environmentalists. While the couple has not confirmed the event, several indicators suggest preparations are underway: increased security around Venice’s Teatro La Fenice, a rise in private jet traffic, and the arrival of high-profile individuals have all contributed to speculation. Jeff Bezos, ci senti? I milionari non sono i padroni del pianeta! Scopri cos’è successo durante la nostra azione