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Los Angeles filmmaker Greg Karber is pitching his own campaign to rebrand Abercrombie & Fitch with the hashtag #FitchTheHomeless.
Discouraged by the news that the A&F CEO only hires attractive people to work in his stores, refuses to sell XL or XXL clothing to women, and would rather burn damaged clothes instead of giving them to the poor, Karber took matters into his own hands.
Specifically, he purchased all the A&F clothes he could find in a local thrift shop and then handed them out to the homeless and less fortunate on Skid Row.
Karber encourages viewers to help make Abercrombie & Fitch the world’s #1 brand of homeless apparel by doing the same and sharing their experiences on social media.
