Surfer Jon Rose’s Waves For Water Makes Kindness Contagious For New KIND Snacks Campaign

  • KIND is encouraging its community to make kindness contagious with its new #kindawesome campaign, which aims to inspire you to do the KIND thing for your body, taste buds, and the world.

    In the snack company’s first #kindawesome video, Jon Rose – pro-surfer-turned-humanitarian – shares his passion for kindness with over 250,000 people affected by Superstorm Sandy. As the founder of Waves for Water, Rose is committed to providing clean water to those who need it most. He’s teamed up with the Clean Water Courier program to work in disaster zones and manage recovery efforts in places like Seaside Heights, New Jersey.

    How will you do the KIND thing?