Fiona Apple Covers “Pure Imagination” In Chipotle’s Short Film About Horrors Of Processed Food

  • To promote its new app-based game, “The Scarecrow,” Chipotle released this powerful short film about the importance of sustainable food in a city dominated by industrial food corporations.

    Set to Fiona Apple’s cover of “Pure Imagination” from “Willy Wonka and The Chocolate Factory.” the animated short features a shocking look at how our food can be manipulated and packaged in ways that harm both the animals that provide the products and the and consumers who purchase them.

    Download the free app at to join the Scarecrow on his quest for wholesome and sustainable food.