Rihanna’s “What Now” Music Video Is Hauntingly Beautiful

  • In a pop music world full of twerking, nudity, and tons of shock value, Rihanna goes a bit more bare bones in the new music video for her ballad, “What Now.”

    With RiRi looking like she’s having an exorcism with some of those writhing dance moves, the video seems to focus on the emotional impact of her song, rather than any sort of showy setting or gimmick. Oh, wait, there’s the flaming cross!

    What do you think of Rihanna’s deep, dark new video?