Safe Driving PSA Puts Teens on Crash Course With Cell Phone

  • A clever safe driving PSA put real teens in a test driving course and recorded as they skidded and fumbled over street cones while trying to text. The teens were told that in order to get their drivers license in Belgium, they needed to be able to demonstrate proficiency of texting while driving. Obviously, they couldn’t and the resulting frustration and knocked-over street cones was meant to be a salient warning to the many drivers who try to multitask.