Chevrolet and Erewhon have teamed up to introduce the Equinox EV Electric Juice, a limited-edition wellness beverage inspired by Chevrolet’s all-electric Equinox EV. This collaboration combines Chevrolet’s commitment to emission-free vehicles with Erewhon’s dedication to sustainability, promoting organic foods and wellness products.
The Equinox EV Electric Juice will be available exclusively at Erewhon Studio City in Los Angeles starting September 27. On the same day, Chevrolet will offer test drives of the Equinox EV at Erewhon Studio City from 7 a.m. to 7 p.m., with each driver receiving a complimentary bottle of the new beverage.
Erewhon’s Tonic Bar, known for its innovative juices, tonics, and smoothies, created the Electric Juice to energize and recharge consumers. This tonic features chocho, recognized as the planet’s most protein-rich plant source, along with blue spirulina, an electric-blue superfood that reflects the Equinox EV’s signature color. The beverage’s organic ingredients align with Erewhon’s mission to provide healthy, nutrient-dense products.
Erewhon operates ten locations throughout Southern California, emphasizing sustainability by promoting organic farming practices. The company has built a reputation for its uncompromising quality standards and customer service, earning it a loyal following in the health-conscious community.
The collaboration comes on the heels of a successful month for Chevrolet, which recorded its best-ever sales figures for electric vehicles in August. This growth has been largely driven by strong demand for the Equinox EV, particularly in Los Angeles, which is recognized as one of the largest electric vehicle markets in the country.
“We are looking forward to more customers discovering the Equinox EV – a fun-to-drive electric SUV,” said Steve Majoros, chief marketing officer at Chevrolet. “This relationship allows us to connect with potential new EV customers in Southern California, an important market for Chevrolet.”
The Chevy Equinox EV is designed to facilitate a seamless transition for customers moving to electric vehicles. It boasts an EPA-estimated range of 319 miles on front-wheel-drive models, making it a practical choice for daily use. The Equinox EV has a starting MSRP of $34,995, making it an accessible option for a wide range of consumers.
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In addition to its practical features, the Equinox has earned recognition for its quality. J.D. Power has named the Equinox America’s most awarded compact SUV for quality from 2015 to 2024. The awards are based on J.D. Power’s U.S. Initial Quality Study and Vehicle Dependability Study, which analyze customer satisfaction and reliability.
“On a full charge, the actual range may vary based on several factors, including ambient temperature, terrain, battery age and condition, and how you use and maintain your vehicle,” the company noted. The Manufacturer’s Suggested Retail Price excludes tax, title, license, dealer fees, and optional equipment, with dealers setting the final price.
Erewhon, founded in 1968, is an independent, family-owned retailer and Certified B Corp that prioritizes organic and ethically sourced foods. Its mission centers on supporting local growers and brands, fostering a community focused on health and sustainability. The company is known for its commitment to quality and customer service, positioning itself as a leader in the organic retail space.
For more information about Erewhon and its offerings, consumers can visit the retailer’s website at www.erewhon.com.
Founded in 1911 in Detroit, Chevrolet has grown to become one of the world’s largest car brands. The company’s lineup includes both electric and fuel-efficient vehicles that emphasize performance, safety features, and user-friendly technology. More details about Chevrolet’s models can be found at www.chevrolet.com.
As the automotive industry continues to evolve towards sustainability, collaborations like that of Chevrolet and Erewhon illustrate a growing trend of brands combining their efforts to promote health, wellness, and environmentally friendly practices. The Equinox EV Electric Juice is not just a beverage; it’s a reflection of a broader commitment to a healthier future for consumers and the planet.
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