Drake decided he didn’t just want the song of the summer – he had to have the dance trend of the summer as well.
On June 29, Drake released his double album Scorpion, and it quickly broke all kinds of records, crossing over one billion streams in its first week, and all 25 of its tracks currently appear in the Billboard Top 100, including 7 of the top 10, breaking a record set in 1964 by The Beatles. Drake’s done all of this despite, let’s say, more tepid reviews than he’s used to.
But one track off that album, In My Feelings, has inspired the dance everyone is doing on social media.
Instagram personality Shiggy uploaded this video the day the album came out with the hashtags #DoTheShiggy and #InMyFeelingsChallenge…and the craze was underway. Both of those hashtags have exploded, with about 20,000 posts under each on Instagram. The most shared posts, of course, are from celebrities.
Ciara and Russell Wilson did it during their honeymoon in Cape Town, South Africa.
Odell Beckham Jr. stopped his car to do it on the 4th of July.
— REVOLT (@revolttv) July 9, 2018
And James Harden did it on stage at a show with Meek Mill.
Lala took the challenge by the pool, as did Kevin Hart.
Now, there’s a big problem trying to cover this story on YouTube. We’d like to show you longer clips, but if we had more than a few seconds of this song up at a time we’d be slapped with a claim from Universal Music Group quicker than you can say “illegitimate child. And that’s too bad, because there are some really good clips online of expertly choreographed dances.
Wisely attempting to capitalize on the challenge’s virality, Shiggy has posted a video tutorial of the 5-steps necessary to #DoTheShiggy. He gets around the copyright issue by only playing the song very faintly in the background.
And at the end of the video, when he demonstrates the dance, he literally cuts the sound from the song off after a second. We get it, Shiggy. It’s hard to put good content out there when you can barely use any of the source material.
We think we’ve figured out a workaround in our video at the top of the entry. We’re going to show you Lil Mama’s version of the In My Feelings Challenge, only we’re going to play a song that’s much less likely to get a copyright strike. Rebecca Black’s Friday.
Now, if you think you have a good version of the dance ready to go, we suggest you put it up online soon, given that the cast of Good Day LA may have already ended it.
— Andrea (@andreaaalevy) July 6, 2018
Seriously, guys, at this rate, we’re maybe 3 days away from Donald Trump Jr. doing it and then Scorpion will have to be removed from Spotify forever. Who did your favorite version of the #InMyFeelingsChallenge? Let us know in the comments or on Twitter at @WhatsTrendng.