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I have to admit, when I clicked on this link I wasn’t expecting much except maybe a clever piece of product marketing for a spray called NeverWet. But after watching this guy pour barbecue sauce on his brand new pair of Air Jordans and then letting the sauce plop off without even a hint that it had touched the shoe … I think I’ve witnessed magic.
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Simon Owens is a journalist living in Washington, DC. You can follow him on Twitter, Facebook, or Google+. Email him at [email protected]