In the making

Along with every new product, expectations rise. The iPhone 13 is rumored to enter the market in September 2021 after information began leaking several months ago, right before Apple CEO Tim Cook had revealed the iPhone 12. Even though there is no confirmed set date for its release yet, speculations have increased regarding its features, upgrades, and display.

Upgrades

Amongst these changes will be MagSafe Improvements, New Matte Texture, Always On Display, and Vapor Cooling Chamber according to popular YouTuber, Filip Koroy (aka EverythingApple Pro). In a new video, he teamed up with influential leaker Max Weinbach to unveil the upgrades which will accompany the iPhone 13. Weinbach reveals that the iPhone 13 Pro will have a “more grippy textured back that will be slightly more comfortable [to hold].” One of the most significant changes that will be made he mentioned, is the display. The Pro models will have 120Hz ProMotion displays, a feature also popular with Samsung’s new Galaxy S21 lineup. He continues to say that Apple will up its game by finally presenting always-on displays.

“Always-On Display will have minimal customizability. [The] Current design basically looks like a toned-down lock screen. Clock and battery charge is always visible. Notifications seem to be displayed using a bar and icons. Upon receiving, the notification will pop up normally except that the screen will not entirely light up. Instead, it will display just like you’re used to right now, except dimmed down and only temporally.” It is uncertain however whether the regular models (non Pro) will constitute these upgrades.

EverythingApplePro EAP

Brand Value

Apple, based in Cupertino, CA has managed to remain in the spotlight for decades with its valuable digital gadgets, including Macs, iPods, iPhones, and iPads. Every year the company brings out new products and accessories which draw in consumers with its innovative technology. According to statistics, Apple’s global brand value in 2020 was $352 billion, the highest it has ever been.

iPhone 12 Problems 

It’s been several months since some iPhone 12 users have been complaining about a green tint that seems to appear on their screen. Even though Apple has not made any official announcements regarding the issue, they have quietly included it in their release notes for iOS 14.5 beta 2. In the notes, Apple minimizes the problem characterizing it as “a dim glow that might appear at reduced brightness levels with black backgrounds.” In a reddit thread, users confirmed that the issue is fixed.

“Can confirm in complete darkness and when restarting the phone (usually it flashes green for a second and then goes away) but it stayed black with the logo the whole time.” – Reddit

“iPhone 12PM. It’s true. No more green tint issues”- Reddit

History seems to repeat itself as the same problem popped up with some iPhone 11 models. The company’s approach was similar (staying quiet for months) up until the time they included a bug fix with the IOS update.

Twitter Trends iPhone 13

Since the news spread, iPhone 13 has been trending Twitter with an abundance of memes and reactions from users. The discussion was sparked due to the short period of time the iPhone 12 has been in the market. It was released on October 23rd, 2020, not giving consumers enough time to enjoy it before news began spreading about the new model. Besides that, Twitter users took the chance to flood the platform with funny memes following the rumors.

Let’s hope an iPhone 14 isn’t on the way anytime soon…