Adidas Tops Viral Video Charts With #AllinOrNothing
The Dream: all in or nothing ft. Messi, Alves, Suárez, Özil, RVP and more — FIFA World Cup™
Adidas took home the World Cup in viral videos this week, making the most of their #allinornothing ad campaign during the FIFA World Cup. The company raked in 17.7 million views with the advertisement, according to Ad Age.
“The video, featuring star players Lionel Messi and Thomas Muller, intensified the hype for the highly anticipated match between Argentina and Germany with a heart-pumping narrative calling on both teams to ‘rule or be ruled’ as the world watches in suspense.”
Companies everywhere seemed to be capitalizing on the soccer hype. Fourgrounds, Nike, and Always’ #LikeAGirl campaign are among the most successful ads of the World Cup’s final week. Adidas took ninth and tenth on the charts as well with their World Cup Semi Final and #VAMOSLEO videos (making for another 7 million views).