Paula Deen Launches Subscription-Based Paula Deen Network
Welcome to the Paula Deen Network
Welcome to the Paula Deen Network, the heart of home cooking! This September, you will be able to connect with Paula 24/7 on your tablet, phone or PC. Register now to be able to be one of the first to access the Paula Deen Network.
The Hollywood Reporter provides the crucial details.
The Paula Deen Network will contain daily broadcast-quality programming from Deen, where she will share new recipes and cooking tools for her signature Southern dishes and healthy meals. The network will feature both short- and long-form content, with themed shows like “Leftover Mondays” and “Taco Tuesdays,” as well as holiday-themed content. Deen’s family members will also make appearances.
The network will be accessible via computer, smartphone and tablet, with Smart TV compatibility introduced at a future date.
Businessweek compares the move to Glenn Beck
Other refugees from traditional TV have already adapted similar strategies. Deen and her private-equity backers can study Glenn Beck, for example, on how to build a streaming-TV network around a larger-than-life entertainment personality. Shortly after leaving Fox News (FOXA) in 2011, Beck launched a digital network that was later renamed BlazeTV. For several years the network has amassed a sizable audience—for an independent streaming TV network—by cobbling together a range of deals with traditional and non-traditional distributors.
And of course, what good is a Paula Deen post without the obligatory Paula Deen GIFs?