Hannah Hart on The Future of “My Drunk Kitchen,” Hello Harto Tour and Judging PitchFest at Samsung SXSW 2013
YouTube’s favorite drunk chef Hannah Hart stops by the Samsung Blogger Lounge at SXSW 2013 to talk about the future of “My Drunk Kitchen,” her upcoming travel show, “Hello Harto,” and judging Indiegogo’s PitchFest.
In the upcoming year, viewers are invited to follow Hannah on her tour around the kitchens of America – “and then the world!” – where she’ll be cooking, chatting, and documenting her experiences filming “My Drunk Kitchen” with fans all over the map. “I’ve always wanted to find a way to meet as many people as possible in the short window that this is my life,” she says.
This whole journey was backed by an incredibly successful Indiegogo campaign and “two years of growing and embracing and interacting with a community that I genuinely care about.”
She explains, “We had a goal of $50,000 in 30 days and we made that goal of $50,000 in six hours and then we doubled that goal within the first 24 hours.” At the end of the 30 days, over $220,000 had been raised!
That’s not say that she didn’t provide amazing perks for her contributors, such as certificates of e-polygamous marriage, hand-drawn pictures, personalized poems, individualized “Thank You” videos, and live Google Hangouts. “It’s like the best form of prostitution possible,” she jokes.
The tour also creates community by spreading social good. “In every city that we’re stopping in, instead of doing a meetup at a bar or instead of doing a live comedy performance, we’re actually going to be doing our charity events.” After having success with this last Christmas at the L.A. food bank, Hannah was determined to make this her mode of socializing for all future meetups.
Though she’s never had a sponsor for “My Drunk Kitchen” (people don’t like to promote drunkenness?), Hannah is passionate about teaming up with charity organizations. “What we’re really hoping to find are people to partner with to do a national charity thing together and then hopefully create a system in which people will still return to that same place.”
We’re streaming LIVE all week at the Samsung Blogger Lounge on YouTube.com/WhatsTrending, bringing you the hottest interviews and updates from SXSW 2013!