The ad aired during the Super Bowl and was one of the few exciting ones of the knight. It started out normal enough, as we saw our generation's Allan Ginsberg, the Dilly Dilly Knight, approach, hearing the cries of his beloved catchphrase, "Dilly dilly". And if you roll your eyes and go, "Ugh, more trash for the senses", then take a breath and then watch as the Dilly Dilly knight is violently beaten by a knight almost twice his size. At first you think the Dilly Dilly Knight will get powered up by the power of a Bud Light or something, but as the beating continues and grows more violent we uhh... we sense something is off. This isn't the fun lighthearted Dilly Dilly commercial of old... which is when we discover we're more right than we could imagine.