Rick Genest, the tattooed model also known as Zombie Boy who rose to prominence after his appearance in Lady Gaga's 'Born This Way' video, has died. The star was 32 at the time of his suicide. The model, who was known for his iconic look, was eulogized by those who have worked with him, including Lady Gaga, who remembered the star in a post and a Tweet emphasizing the importance of mental health care.