The TikTok teens are at it again with another trend, and no, it’s not another dance craze. These users are combining their online shopping skills with their trolling habits, and the trend has taken over the internet at the President’s expense.
TikTok users have begun encouraging each other to engage in a tactic called “shopping cart abandonment” where people can fill up thousands of dollars of product in their online shopping carts, but not follow through with purchasing any of it and essentially “abandoning” it.
The result of shopping without purchasing anything skews the retailer’s available inventory data, which then forces the e-commerce market to look at the high abandonment rate to determine if there is a poor user experience or a broken sales funnel. This happens with every online retailer and annually costs the retailers collectively $4 trillion.
In relation to President Trump’s online store, people are loading up on all things MAGA attire and leaving it in their carts. Users are raking up the bill, sometimes up to millions of dollars, and therefore making it look like there is no inventory on the online store.
Go to the trump merch store.
Load up your digital cart with as much merch as you can fit.
Now instead of checking out, take a little break (or a long one) and go read about the wonderful world of digital shopping cart abandonment and it’s negative effects on available inventory
— 𝒄𝒉𝒓𝒊𝒔𝒕𝒐𝒑𝒉𝒖𝒓𝒊𝒐𝒖𝒔 (@christophurious) June 24, 2020
This trend took off on TikTok and people really were really “shopping” on a mission.
And there were also people on Twitter who did their shopping in Trump’s store but just so happened to get distracted while they were checking out. Oh well, I guess they’ll come back later.
It would be a shame if i left my shopping cart of 13,000 dollars of Trump merch to go walk my goldfish. And then Google the damages of shopping cart abandonment in online shopping 🤭
— Angelyka 🌙 (@Angelykam25) June 26, 2020
This is now the second TikTok originated scheme against the Trump campaign, as last week was Trump’s Oklahoma rally where only 6,000 people showed up even though more than one million free tickets had been claimed. TikTok users and K-Pop fans registered for tickets with no intention of showing up to the rally, and it actually resulted in a semi-empty arena.
— 🏝Kim (@kim) June 21, 2020
As for this shopping cart abandonment idea, it has yet to be seen if the trend has had a substantial impact on the campaign, but it definitely makes me think of all the clothes I’ve left in my online shopping cart over the years….
Did you ~purchase~ anything from Trump’s store? What do you think of all this? Let us know!