Is Snapchat’s Beauty Filter Lightening Skin?
When Snapchat’s flower crown filter was released around the time of Coachella, it seemed like a pretty cool idea, and a good way for people who weren’t at Coachella to fake-join in the fun. But then people started paying a little closer attention to what exactly that filter does. Considered to be a “beauty filter,” it adds a cute flower crown, sure, but it also attempts to “enhance” certain facial features, which apparently involves lightening both the user’s skin and eyes. Some people are concerned this perpetuates colorism, a form of prejudice where lighter skin is often seen as more desirable than darker skin. Regardless of Snapchat’s intent with this filter, is it sending a damaging message?