Netflix Abandons Plan to Split off DVDs into Qwikster
On their company blog, they explain, “It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster.”
Quite a turn around after their big announcement, new logo, domain and time spent explaining why they felt it WAS a great idea to have two companies.
Twitter, as expected, reacted quickly, and of course, with some snark: